S-03 — SEO · Consulting
SEO consultant in Ottawa
For teams that have the people and need the direction.
Fixed-scope proposal. No obligation. We reply within one business day.
- Audit turnaround, not weeks
- Days
- Fix list ranked by impact and effort
- Prioritised
- Or ours — you choose who implements
- Your team
- Advisory by the month
- No lock-in
Audit turnaround, not weeks
Fix list ranked by impact and effort
Or ours — you choose who implements
Advisory by the month
Overview
Not every organisation needs an agency retainer. Some need a diagnosis, a prioritised roadmap and someone senior to keep the internal team pointed in the right direction.
Consulting engagements are scoped by outcome: an audit, a migration plan, a content strategy, or ongoing advisory sessions with your marketing and development teams.
An SEO audit should connect evidence to a decision. We review the pages that should be indexed, their declared canonical addresses, crawl behaviour, internal links and the queries available in your Search Console account. Each finding includes the affected pages, likely impact, dependencies and a way to verify the correction. Missing access is recorded as a limitation rather than replaced with a guess.
For a redesign or platform move, the consulting scope starts before launch: inventory valuable URLs, map redirects to relevant destinations, agree on canonical addresses and check what search engines receive on a direct page request. After launch, your team can use the same checklist to monitor errors and confirm the intended pages remain discoverable.
You receive a roadmap with clear ownership: what your developers change, what your writers update and what needs a business decision. Implementation is included only when agreed in the proposal. If you need us to own ongoing delivery rather than advise an internal team, use our SEO in Ottawa service; Google Business Profile and map-focused work have their own local SEO scope.
What you get
Everything below is included in a standard engagement — no line items that appear later.
Technical audits
A full crawl-based review with findings ranked by impact and effort, written for developers to action.
Migration planning
Redirect maps, risk registers and post-launch monitoring for replatforms and redesigns.
Content roadmaps
Query research turned into a publishing plan your writers can execute without further strategy work.
Team enablement
Training and standing sessions so the knowledge stays in the building.
Second opinions
An independent read on the work an existing agency is delivering.
Analytics validation
Confirming your reporting actually measures what you think it measures.
Transparent pricing
How much does SEO cost?
Ongoing SEO retainers run $1,000 to $5,000 per month depending on how competitive the market is and how much content and technical work each month requires. One-off audits are $1,500 to $4,000. We do not sell packages priced by a fixed number of keywords, because the work that moves rankings is rarely evenly distributed.
$1,000 – $1,800 / mo
One location competing in Ottawa and surrounding suburbs.
- Google Business Profile work
- Local landing pages
- Citations and reviews
- Monthly reporting
$1,800 – $3,500 / mo
Multi-service or multi-city businesses fighting established competitors.
- Content programme
- Technical fixes shipped by us
- Digital PR and link earning
- Conversion improvements
$3,500+ / mo
Canada-wide or e-commerce visibility with large page inventories.
- Programmatic architecture
- Category and product optimisation
- Authority building
- Executive reporting
What moves the price
- Competition in your category and city
- Current authority and history of the domain
- Site health and how much can be fixed in the code
- How much new content is required each month
- Whether you need links earned in a difficult niche
How we differ
A fair comparison against how this work is commonly delivered.
| Feature | Algorank | Typical alternative |
|---|---|---|
| Reporting | Rankings, enquiries and revenue impact | Traffic charts only |
| Content | Written against real query data | Word-count driven blogging |
| Technical work | Fixed in the codebase by the build team | Recommended to your developer |
| Links | Earned, relevant, disclosed | Bought networks and directories |
| Contract | Month to month after 90 days | 12-month lock-in |
A good fit if
- Your customers search before they buy, and the jobs are worth having
- You can commit to at least six months — organic gains compound slowly
- You are willing to let us change the site, not just advise on it
Probably not for you if
- You need leads this week and nothing is running — start with paid
- You want guaranteed number-one rankings, which nobody can honestly promise
- Your product has no meaningful search demand yet
If that is you, say so on the call — we will tell you straight and point you somewhere better.
From experience
The mistakes that cost the most.
Judging SEO by traffic instead of enquiries
Rankings for terms nobody buys from will grow a chart and not a business. We report on the queries that produce calls and forms, and we are content to lose vanity impressions.
Publishing volume instead of answers
Twelve thin posts a month will not outrank one page that genuinely answers the query better than anything currently ranking. Depth compounds; filler decays.
Ignoring the technical side because it is invisible
Slow templates, duplicate URLs, broken canonicals and orphaned pages cap how far content can take you. Because we build sites, these get fixed in the code rather than emailed to someone else.
Buying links
Purchased networks and low-quality directories are a liability that eventually needs cleaning up. Earned coverage is slower and does not evaporate at the next update.
Related expertise & work
SEO in Ottawa
Ongoing technical, content and authority work managed by our Ottawa SEO team.
Technical SEO
Crawl, index, speed and structured-data work diagnosed and fixed in the codebase.
Ottawa web design
Website design and development with search architecture planned before launch.
Selected work
Built for search, designed for the sale.
Trusted by 250+ brands worldwide — universities, national chains and Ottawa's best trades
Questions
Still unsure? Call +1 (613) 416-9512 and speak to the person who would run the project.
Can you work alongside our current agency?
+
Frequently. Consulting engagements often sit above an existing delivery team to sharpen priorities.
What will an SEO audit deliver?
+
A scoped review, evidence for each material finding, a prioritised action list and verification steps. The proposal defines which areas are covered, such as indexing, technical health, content overlap, internal links or migration risk. Access limitations are noted explicitly.
Do you implement the audit recommendations?
+
We can, when implementation is part of the agreed scope. Consulting alone is intended for teams that will make the changes themselves. An ongoing managed SEO engagement is a different service and should be chosen when you need delivery as well as advice.
Can you investigate indexing or canonical problems?
+
Yes. We compare the live response, page metadata, sitemap entries and Search Console's stored inspection record. The stored record can lag behind the live page, so we distinguish an implemented correction from Google's later indexing decision. No audit can guarantee indexing or rankings.
What access should our team prepare?
+
Read access to Search Console and relevant analytics is useful, along with a page inventory and details of any recent redesign or migration. The agreed scope determines whether code or publishing access is needed. Credentials should be shared through an approved access mechanism, not pasted into an enquiry form.
Next step
Tell us what you are trying to grow.
A short conversation, an honest read on what is achievable, and a fixed-scope proposal — usually within one business day.